Road Safety Early Intervention & Prevention Programme
Spinal cord injury is one of the more devastating types of personal injury resulting in full or partial paralysis. Motor vehicle crashes are the leading cause of spinal cord injury in South Africa. In 2003, QASA initiated its Road Safety Early Intervention & Prevention Campaign to promote responsible road-user behaviour. The campaign has two focuses:
Distracted Driving- aimed at reducing motor vehicle accidents
‘Buckle Up - We Don’t Want New Members!’ - aimed at reducing injury
Take the pledge to save lives!
This campaign was awarded the SA Motoring Guild of Journalists award for the “Best Road Safety Project” and has been acknowledged by the United Nations (Global Road Safety Partnership) and the Road Accident Fund as ground-breaking and effective.
Campaign rollout:
Throughout the year - at taxi ranks, schools and companies
Festive/Holiday Seasons -at petrol stations along national routes (N1, N2, N3 & N12)
